About
A practice built around not rushing you
Nine clinicians, an on-site laboratory, and a way of working that starts with a conversation rather than a drill.
How we work
Most people who walk through our door have put it off. Sometimes for a year, sometimes for a decade. Nobody here is going to make you feel bad about that — it is the most ordinary thing in dentistry and it is usually fear, not neglect.
So the first appointment is mostly talking and looking. You meet your clinician sitting up rather than lying back, we examine and scan, and you leave with a written summary and an itemised quote. Nothing is booked under pressure in the chair, and nothing is ever added on the day without asking you first.
We will also tell you when the answer is to do nothing, or when a cheaper treatment would serve you better than the one you came in asking for. That costs us money in the short run and is the reason most of our patients arrive recommended by another one.

- Years on Marasi Drive
- 12
- Clinicians and hygienists
- 9
- Treatments under one roof
- 40+
- Average patient rating
- 4.9
Who you will see
Dr Layla Haddad
Principal dentist
Implants and oral surgery. Founded the practice in 2014.
Dr Omar Rashid
Orthodontics
Clear aligners and fixed appliances, adults and teenagers.
Dr Sofia Marchetti
Cosmetic and restorative
Veneers, bonding and full-mouth rehabilitation.
Nadia Farouk
Lead hygienist
Gum health, prevention and the nervous-patient programme.
- Where we are
- Level 2, Marasi Drive, Business Bay, Dubai
- Opening hours
- Monday to Saturday, 9:00 — 19:00
- Emergencies
- Emergency line open until 22:00, seven days
- Parking
- Two hours validated in the building car park, level B1.
- Access
- Step-free from the street, lift to level 2, accessible WC.
- Languages
- Arabic, Dari and English across the clinical and reception team.
Process
Eighteen steps, and no surprises
From the phone call to the follow-up. The whole of it, written down, so nothing about a visit here is a surprise.
- First visit
- Your plan
- Treatment
- Aftercare
First visit
- 01BookingPhone, WhatsApp or the form. We ask what is bothering you, if anything.
- 02Medical historySent before you arrive, so the appointment is not spent on paperwork.
- 03Meeting your clinicianA conversation before anything goes near your mouth.
- 04ExaminationTeeth, gums, bite and soft tissues, including a routine cancer check.
- 05Scans and X-raysA digital scan rather than impression trays. X-rays only where indicated.
Your plan
- 06What we foundShown on screen, in your own mouth, rather than described at you.
- 07OptionsIncluding doing nothing, which is sometimes the right answer.
- 08Written quoteItemised, with the sequence and the number of visits.
- 09Finance0% over twelve months on treatments above AED 2,000, if you want it.
- 10ConsentRisks and alternatives in writing. You take it home before deciding.
Treatment
- 11Comfort firstNumbing gel before any injection, and a stop signal agreed in advance.
- 12Sedation, if you want itOral sedation for anxious patients or longer appointments.
- 13The appointmentExplained as it happens, or not at all if you would rather not know.
- 14Made on siteCrowns and veneers from our own laboratory, upstairs.
- 15Checked before you leaveBite, shade and comfort, while there is still time to adjust.
Aftercare
- 16The next-day callAfter any surgical treatment, somebody clinical rings you. Not a text.
- 17ReviewTwo weeks later, to check healing and answer what has come up since.
- 18Back to preventionA hygiene interval set for your mouth rather than a default six months.
Book a visit
Come and meet us first.
A first appointment is an examination and a conversation — we will not treat anything on the day unless you are in pain and want us to. Bring your questions.